AT&T’s streaming service won’t have original shows until 2020

The executive also said that there would be original DC Comics material, and that some originals would come from outside WarnerMedia even as its leaders “look[ed] at ourselves first.” He also floated the possibility of “dynamic windowing” where shows wouldn’t always find a permanent home.

Reilly hinted at the potential interface, which would have a “more personalized feel” to help you wade through a daunting sea of material.

He didn’t necessarily see the firm directly challenging Disney+ or Netflix, though. Rather, the plan was to “close the loop” between conventional TV and an online out-of-season home for content, and (naturally) to keep people in its universe. Whether or not it pans out that way is another matter. WarnerMedia has aces like HBO and Warner Bros. up its sleeve, but it still has to deal with an audience that’s increasingly burnt out on streaming exclusives and may only have so much to spend on subscriptions.