Amazon Mother’s Day sale: 2021 lows on Echo, Kindle, Fire tablets and more – CNET

This story is part of Mother’s Day Gift Guide 2021. CNET editors round up the hottest gadgets for Mom this year.

Amazon’s Mother’s Day sale kicked off today, with device deals rivaling the lowest prices of 2021 and very close to what we expect to see on Prime Day — which, if you haven’t heard, will happen in June.

Below you’ll find considerable discounts on Echo speakers and smart displays, Fire tablets, Kindle e-readers and more. How considerable? The Echo 5 smart display, for example, is back down to $50, a hefty $40 off the regular price and only $5 above the all-time low. The all-new Echo Show 10 is back at $200, tying its all-time low.

Will Prime Day bring even bigger price cuts? Possibly, but not much bigger. You might be able to save another $5 here or $10 there, but if you’re shopping for Mother’s Day gifts, now’s the time to act.

Let’s take a look at some highlights from the sale. (Worth noting: If you prefer an Amazon alternative, Best Buy has matching prices on most of the Fire tablets and Kindles.) 

Read more: When is Prime Day 2021?

David Carnoy/CNET

This spacious tablet features a 1080p display, 32GB of expandable storage, up to 12 hours of battery life and a USB-C connector. The front and rear cameras are still on the low-resolution side (2 megapixels), but certainly fine for the likes of Zoom calls.

As always, you’ll get the most from this (and any other) Amazon tablet if you’re an Amazon Prime subscriber. Read our Fire HD 10 tablet review to learn more — but keep in mind there’s a slightly updated Fire HD 10 coming later this month.

And take note: The Fire HD 8 is on sale for $65 (save $25), and Best Buy has the Fire 7 for $40 (save $10).

It’s a straight-up larger version of the Echo Show 5 — and that extra screen real estate makes this a better kitchen companion, as it’s easier to follow along with recipe videos. CNET had already dubbed this “the best Alexa smart display, period,” last year, and that was based on the $130 list price. At $75, it feels like a steal.

Read our Echo Show 8 review.

Now playing: Watch this: Amazon Echo Show 10: Alexa puts her spin on moving smart…


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Originally published earlier this year. Updated to reflect new sale prices. Removed expired bonus deal.


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