It’s been around since January but OnlyFans’ slightly toned-down app, OFTV, is only just now getting a promotional push from its parent company. Spurring on the new momentum, OnlyFans is gearing up to capture a market beyond its established base of pornography seekers and to position itself as another online gig-economy platform for content creators, akin to Patreon.
As a marketing vehicle for OnlyFans primary app, OFTV offers content free of charge to viewers and won’t be monetized. OnlyFans CEO Tim Stokely kicked off the OFTV push on Sunday, re-iterating OFTV’s no-nudes policy and touting the app’s 800-plus bank of videos.
“Because it’s not being monetized and there’s no direct impact on creators’ earnings, we are able to be in the app store,” he told Bloomberg. “It’s a wider audience, and perhaps a slightly different audience.”
While it’s true that you won’t see full-body nudes on OFTV, the app still toes the line with content like a Coffee and Cleavage podcast positioned beside other celebrity-appearance videos.