Twitch and Facebook Gaming Are Having One Hell of a Year. YouTube Gaming? Eh, Not so Much

Illustration for article titled Twitch and Facebook Gaming Are Having One Hell of a Year. YouTube Gaming? Eh, Not so Much

Photo: Martin Bureau (Getty Images)

As the world descended into lockdown last year, people overwhelming tuned into livestreams to connect with others and stave off boredom while stuck in their homes. And that pandemic-fueled growth shows no signs of slowing down even as the world attempts to return to business as usual, with both Twitch and Facebook Gaming seeing record viewership in the first quarter of 2021, according to the latest numbers.

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The popular livestreaming software provider StreamLabs released its first streaming industry quarterly report for 2021 on Friday. Using data compiled by streaming analytics firm Stream Hatchet from the beginning of January to the end of March, it offers some interesting insights, most notably that Facebook Gaming is closing in on YouTube Gaming’s spot for the #2 most popular streaming service. In first place is long-time leader Twitch, which still easily commands the largest chunk of the market with more than 72% of the total hours of content watched this year.

If you (like me) never really got that into livestreaming, you may be surprised to learn just how massive the industry’s become in such a short time. At Amazon-owned Twitch, viewership, hours streamed, average concurrent viewership, and the number of channels have all roughly doubled since this time last year, StreamLabs said. Twitch broke its viewership record for the second quarter in a row with users watching 6.3 billion hours of content, an increase of almost 1 billion hours compared to last quarter. The platform also saw its single largest quarterly increase in hours streamed since the early days of the pandemic, jumping from roughly 230 million hours to 265 million.

While Twitch is most well known for streaming video games, its most popular category continues to be “Just Chatting”. This category—considered the successor to Twitch’s ill-defined “IRL” section, which was reconfigured into 13 distinct non-gaming categories in 2018—involves exactly what the name implies: Content where streamers simply hang out and chat with viewers or engage in real-world shenanigans.

“Just Chatting” racked up a whopping 754 million hours watched in Q1 this year. To put that figure into perspective, Grand Theft Auto V, the most-watched game on Twitch in 2021, had 536.3 million hours, with League of Legends not far behind at 534 million.

Facebook Gaming and YouTube Gaming, which is owned by Google, continue to lag far behind Twitch, but the gap between them is quickly narrowing. Facebook hit an impressive milestone this past quarter, surpassing one billion hours watched for the first time, almost double the total viewership the platform garnered around this time last year.

“For the first time, we are seeing Facebook Gaming and YouTube Gaming closely compete against each other in terms of viewership,” said StreamLabs head of product Ashray Urs in the report. “While the difference in viewership was approximately 1 billion hours last quarter, that gap has shrunk to about 300 million in Q1. There is a chance we could see Facebook Gaming overtake YouTube Gaming in viewership next quarter. ”

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StreamLabs attributes a lot of that success to PUBG Mobile, Facebook Gaming’s most-watched gaming category for at least the past two years. Users watched 254 million hours of PUBG Mobile livestreams in Q1, an impressive year-over-year increase of 76%. Facebook Gaming absorbing Microsoft’s failed livestreaming platform Mixer last summer no doubt attracted plenty of new talent and viewers that migrated over.

YouTube Gaming was the only platform of the big three that experienced a dip in viewership this quarter, down 28.6% from 1.92 billion hours to 1.37 billion hours. Both its total number of hours streamed and unique channels also fell, though not as much (6.7% and 9.9% respectively). However, taking into account its year-over-year growth, YouTube Gaming doesn’t seem to be doing half bad, as its total viewership and average concurrent viewership both increased by roughly 28%. The platform is also home to the most popular female streamer across all platforms: Valkyrae, whose content viewers watched for 12.2 million hours during Q1 this year.

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We’ve reached out to Twitch, Google, and Facebook for comment, and will be sure to update this blog when we hear back.

All told, it seems the attention livestreaming platforms attracted during the pandemic isn’t dying down anytime soon even as lockdowns lift, vaccines roll out, and people start to journey outside their homes more regularly again. But whether Facebook and YouTube’s gaming livestreaming services will ever pose any real threat to Twitch’s industry dominance remains to be seen.

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How to Fix Audio Level Problems in Windows 10

Windows 10 includes a custom volume mixer, which sounds like a great idea on paper—who wouldn’t a way to control the volume of individual apps? It’s incredibly useful when you need to dial back your game audio a bit so you can hear your guildmates on Discord (or the YouTube video you’re listening to in the background). It’s not so useful when you forget it exists.

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For the past week or two, some YouTube videos I’ve watched have sounded a little faint. I didn’t think much of it at first, assuming I simply bumped the dial on the external DAC I use with my headphones. I cranked that up a little bit, which solved the YouTube problem, but I then had to dial back Windows 10’s overall volume because my games and system sounds were coming in a bit too hot.

I didn’t really think about the relationship between my apps and volume. Instead, I kept moving my system’s volume up and down as needed when switching between apps. I figured some of the YouTube videos were just encoded at a lower volume. It happens. The difference between those videos’ volumes, my system volume, and the volumes of my other apps wasn’t jarring enough to make me think something was wrong.

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Something was wrong.

After around two weeks of this, it finally clicked. Maybe there was something weird going on with my audio levels. And right before I was about to bury myself in Windows 10’s sound settings, I remembered that damn Windows 10 volume mixer.

You can see it in action yourself by right-clicking on the volume icon in the lower-right corner of your taskbar, and then left-clicking on “Open volume mixer.” In a perfect world, all of the sliders would be at the exact same level, like so:

Illustration for article titled How to Fix Audio Level Problems in Windows 10

Screenshot: David Murphy

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If you’re seeing some sliders set much differently, or finding that some apps are muted even though you’re still hearing sounds in others (or hearing general Windows system sounds) you’ve found your problem.

To fix this, you’ll have to engage in a fun dance of moving all the sliders either to the top or the bottom of their ranges so they all match. Then, move your Device volume (the left-most slider) to a comfortable position, and it should move all of the other sliders at the same rate. Getting everything to equal out can be a little annoying, but that’s how you fix it.

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Screenshot: David Murphy

I haven’t tried it, but there’s another technique to consider: I believe you can also pull up Windows 10’s Sound mixer options via a Start Menu search. In the screen that appears, scroll down a bit, and then click on the “Reset” button in the lower-left corner. This should turn all of your apps up to 100%—that’s one-hundred percent of the system volume, since it’s a relative measurement—without messing with your actual system volume and blowing out your eardrums in the process.

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