According to a study by Statista’s Advertising & Media Outlook, ebook sales are still trailing physical book sales globally, especially during the dog days of the covid-19 pandemic. The study, which asked respondents to describe their book purchases in 2020, found that ebooks still haven’t replaced paper in most countries.
“In the United States for example, where e-books are very popular in comparison, 23 percent of the population are estimated to have purchased an e-book last year, compared to 45 percent who bought a printed book,” wrote researcher Felix Richter.
China, in particular, is an interesting case in that ebooks and printed books are actually closing in on each other with 24% of respondents saying they bought a digital book versus the 32% who bought paper. This disparity isn’t quite explained, but given Asia, more broadly, has been on the phone-reading kick for a long time, witnessed by the 2000s fad of “phone written” bestsellers in Japan, it’s still an interesting finding.
As an avid reader and writer (and technophile), I feel I have a dog in the ebook fight, and I keep expecting ebooks to overtake paper books at some point in the near future. That said, I’m always slightly disappointed and still feel these studies, which could be biased towards readers who have time to take a survey, may skew the findings slightly. That said, nothing about this is surprising and it’s good to know we’re all still reading.
As the world descended into lockdown last year, people overwhelming tuned into livestreams to connect with others and stave off boredom while stuck in their homes. And that pandemic-fueled growth shows no signs of slowing down even as the world attempts to return to business as usual, with both Twitch and Facebook Gaming seeing record viewership in the first quarter of 2021, according to the latestnumbers.
The popular livestreaming software provider StreamLabs released its first streaming industry quarterly report for 2021 on Friday. Using data compiled by streaming analytics firm Stream Hatchet from the beginning of January to the end of March, it offers some interesting insights, most notably that Facebook Gaming is closing in on YouTube Gaming’s spot for the #2 most popular streaming service. In first place is long-time leader Twitch, which still easily commands the largest chunk of the market with more than 72% of the total hours of content watched this year.
If you (like me) never really got that into livestreaming, you may be surprised to learn just how massive the industry’s become in such a short time. At Amazon-owned Twitch, viewership, hours streamed, average concurrent viewership, and the number of channels have all roughly doubled since this time last year, StreamLabs said. Twitch broke its viewership record for the second quarter in a row with users watching 6.3 billion hours of content, an increase of almost 1 billion hours compared to last quarter. The platform also saw its single largest quarterly increase in hours streamed since the early days of the pandemic, jumping from roughly 230 million hours to 265 million.
While Twitch is most well known for streaming video games, its most popular category continues to be “Just Chatting”. This category—considered the successor to Twitch’s ill-defined “IRL” section, which was reconfigured into 13 distinct non-gaming categories in 2018—involves exactly what the name implies: Content where streamers simply hang out and chat with viewers or engage in real-world shenanigans.
“Just Chatting” racked up a whopping 754 million hours watched in Q1 this year. To put that figure into perspective, Grand Theft Auto V, the most-watched game on Twitch in 2021, had 536.3 million hours, with League of Legends not far behind at 534 million.
G/O Media may get a commission
Facebook Gaming and YouTube Gaming, which is owned by Google, continue to lag far behind Twitch, but the gap between them is quickly narrowing. Facebook hit an impressive milestone this past quarter, surpassing one billion hours watched for the first time, almost double the total viewership the platform garnered around this time last year.
“For the first time, we are seeing Facebook Gaming and YouTube Gaming closely compete against each other in terms of viewership,” said StreamLabs head of product Ashray Urs in the report. “While the difference in viewership was approximately 1 billion hours last quarter, that gap has shrunk to about 300 million in Q1. There is a chance we could see Facebook Gaming overtake YouTube Gaming in viewership next quarter. ”
StreamLabs attributes a lot of that success to PUBG Mobile, Facebook Gaming’s most-watched gaming category for at least the past two years. Users watched 254 million hours of PUBG Mobile livestreams in Q1, an impressive year-over-year increase of 76%. Facebook Gaming absorbing Microsoft’s failed livestreaming platform Mixer last summer no doubt attracted plenty of new talent and viewers that migrated over.
YouTube Gaming was the only platform of the big three that experienced a dip in viewership this quarter, down 28.6% from 1.92 billion hours to 1.37 billion hours. Both its total number of hours streamed and unique channels also fell, though not as much (6.7% and 9.9% respectively). However, taking into account its year-over-year growth, YouTube Gaming doesn’t seem to be doing half bad, as its total viewership and average concurrent viewership both increased by roughly 28%. The platform is also home to the most popular female streamer across all platforms: Valkyrae, whose content viewers watched for 12.2 million hours during Q1 this year.
We’ve reached out to Twitch, Google, and Facebook for comment, and will be sure to update this blog when we hear back.
All told, it seems the attention livestreaming platforms attracted during the pandemic isn’t dying down anytime soon even as lockdowns lift, vaccines roll out, and people start to journey outside their homes more regularly again. But whether Facebook and YouTube’s gaming livestreaming services will ever pose any real threat to Twitch’s industry dominance remains to be seen.